Jenny Bäck
Jenny Bäck is based in Stockholm, where she works with retail concept design for the fashion industry. Bäck received a degree from Chalmers University of Technology in Gothenburg and Bartlett School of Architecture at University College London. While working for Alsop & Störmer Architects in London, her became interested in interior design, concept design and retail architecture. This prompted a move to Ytterbom & Fuentes, where she worked on projects for SAAB, McDonalds and Aftonbladet, among others.